⛳️ Spieth’s Empire & A Bucket-List Links in Cornwall

July 20, 2000 — Tiger wins the Open at St. Andrews by 8 shots, completing the career Grand Slam at 24, without ever finding a bunker all week.

In 2015, Jordan Spieth was the face of golf’s next generation—green jacket on his shoulders, $22 million in season earnings and the world at his feet.

A decade later, he's still stacking wins—not only on the course.

While fans obsess over his wedge game and putting ability, Spieth has quietly crafted one of the most diversified business portfolios in modern golf.

Jordan Spieth isn't just a Masters champion—he’s a strategic investor with stakes in golf-tech, private clubs and sports media.

The Spieth Portfolio, in Brief:

🏌️ Equity Partner – Invited (formerly ClubCorp):
With over 200 clubs in its network, Invited is America’s largest owner/operator of golf clubs and lifestyle venues. Spieth isn’t just a brand face—he’s a strategic equity partner, shaping its next-gen rebrand into a hospitality powerhouse.

📺 Co-Founder Stake – TMRW Sports:
TGL—golf’s futuristic, tech-fueled league—is backed by ESPN, loaded with billionaire team owners, and designed for primetime. Spieth was one of the earliest player-investors alongside Thomas, Rory, and Tiger, putting him in rare air both athletically and financially.

👟 Endorsement Anchor – Under Armour:
Spieth’s 10-year, $100M deal with Under Armour was one of the most lucrative in golf history. Beyond apparel, he’s helped UA expand into footwear, performance gear and junior golf.

💎 Timeless Partner – Rolex:
Class meets consistency. Spieth’s Rolex deal aligns him with a legacy brand built on precision—a mirror of his early-career poise.

📂 Additional Plays:

Jordan Spieth doesn’t just play the long game on the course—he plays it in capital.

Quietly. Strategically. Profitably.

St Enodoc Golf Club is one of Cornwall's crown jewels, offering spectacular views over the Camel Estuary to Padstow and the Atlantic Ocean. This staple of the Top 100 lists anchors any Cornwall golf getaway, with the Church Course taking its name from the tiny 13^th-century place of worship beside the 10th green. 

St Enodoc is ranked 1 in Cornwall, 4^th in England, 17 in GB&I and 49^th in the world. After the latest ranking, it overtook both Royal Birkdale and Swinley Forest for the first time. 

The Three Holes That Make The Journey Worth It

The standout holes are the 4^th, 6^th, and 10^th. 

Strategic Challenge

St Enodoc Golf Club represents links golf at its most authentic and challenging. The combination of James Braid & Tom Simpson’s architectural genius, the raw beauty of the Cornish coastline, and holes that demand both skill and imagination creates an outstanding golf experience. Recently, Clyde Johnson has been implementing Tom Doak’s master plan with quiet evolution in recent years. 

What’s next on your bucketlist? Check out the World Top 100 rankings

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Amateur tee shots result in out-of-play situations. For pros? It’s less than once every three rounds.

Every golfer misses—better players just miss better.

If you’re aiming at every flag expecting perfection, you’re playing a fantasy. What separates scratch players from 10 handicaps? They know their shot dispersion—and plan for it.

Here’s how.

Imagine firing a water hose at a distant target.
Up close, it’s precise. Step back, and the spray widens.

Dispersion from 100 and 150 yards out:

🏌️ Pro Tip: Map Your Miss

Next time you practice:

You don’t need a perfect swing—you need a smarter target.

In 2004, an 18th-century leather golf ball filled with feathers—known as a featherie—sold at auction in Scotland for a staggering $45,000.

The buyer?
Jamie Ortiz-Patiño, the former owner of Valderrama Golf Club, who added it to the club’s private museum.

The sale, reported by UPI, stunned memorabilia experts and cemented the featherie’s place as one of golf’s most coveted artefacts.

For golf historians and deep-pocketed collectors, owning a featherie is like holding a time capsule from the origins of the sport—before rubber cores, titanium drivers, and million-dollar purses.

As golf’s global profile grows, so does the appetite for its rarest relics. Don’t be surprised if the next featherie goes for six figures—or more.

By Drew Hinesley, B9B Resident Caddie

In golf, everyone loves a grind story.
But when the grind starts bankrupting you? That’s not a badge of honour—it’s a broken system.

I’ve turned down four Korn Ferry Tour jobs this year. Not because I didn’t want them but because I couldn’t afford to say yes.

That’s the state of the feeder tour today. Korn Ferry purses haven’t moved in years, while costs—flights, hotels, meals—keep climbing. Caddies earn 10% and only if the player makes the cut. Often, that’s less than the week’s expenses.

❌ The Cost of Chasing a Dream

I’ve got a family. I’ve got bills. I’m not alone—more and more caddies are walking away because the math doesn’t work.

🧨 A System Built to Burn Out

The PGA Tour has said it doesn’t want Korn Ferry to be a “destination.” Translation? Keep the money low to force players upward.

But there’s a difference between earning your way—gambling your livelihood just to stay afloat.

🧭 What Needs to Change

If the Tour’s serious about developing future talent, the economics must evolve:

🏁 The Bottom Line

Chasing the dream shouldn’t bury you in debt.
The Korn Ferry model isn’t just outdated.
It’s unsustainable.

Until it changes, the only ones left grinding will be the ones who can afford to lose.

Watch Drew on My Side Of the Bag

By Miles Taylor, PGA Professional at Liphook Golf Club

Most golfers address the ball by lining it up with the logo on the driver’s crown—where the face meets the top. But that’s a mistake. At impact, this alignment often results in striking the ball toward the toe, not the centre.

Here’s the fix:
Set up to the ball, then hover the driver just above the ground.
You’ll instantly see where the face is really pointing.

If it’s not the middle?
While still hovering, adjust the head so the centre of the face lines up with the ball.
Then lower it back down.

Watch this tip in action

Join the Golf Marathon Making a Real Difference.

This summer, Team 100 will take on an epic golf marathon—playing 100 holes in one day at Chislehurst Golf Club. That’s over 26 miles walked from dawn to dusk, raising vital funds for two extraordinary causes: ECHO, supporting children with heart conditions, and the Golf Foundation, giving young people access to the game we all love.

Now, they need your help.

From exclusive fourballs to once-in-a-lifetime experiences, we’re calling on the golf community to donate raffle or auction prizes. No gesture is too small.

Every donation, big or small, makes a difference. All funds raised go directly to charity—and every donor becomes part of something bigger than golf.

If golf has given you something, now’s your chance to give back.

Do you have a prize or experience to offer? Get in touch at [email protected]

A Signature Event at Jack Nicklaus’ iconic Muirfield Village — “Jack’s Place” — where slick greens, bold bunkering and a 2020 redesign test the sharpest games on Tour.

📆 Date: May 29–June 1, 2025
📍 Location: Muirfield Village Golf Club, Dublin, Ohio, USA
⛳ Par / Yardage: Par 72 / 7,569 yards
🏆 Defending Champion: Scottie Scheffler
💰 Prize Pot: $20 million
💸 Winner’s Share: $4 million

🔍 Players to Watch:

📺 Thursday Feature Groups Schedule (BST):

🎯 Winning Odds (via Bet365):

Big changes are coming to East Lake.

The PGA Tour has confirmed that the “starting strokes” format will be eliminated starting in 2025.

🚫 What’s going away?

Since 2019, players began the Tour Championship with score advantages based on FedEx Cup standings — the leader teeing off at -10, second place at -8, and so on.

✅ What’s changing?

Beginning in 2025, all 30 players will start the Tour Championship at even par.

We’re going back to a traditional 72-hole stroke-play format — and letting the best player win, no head starts.

💬 Why now?

Everyone starts at zero. One will leave a champion.

Watch PGA Tour players reaction to enhancement

📖 Read: “Links From The Road” - a captivating collection of short stories and stunning golf photography from 100+ courses across the U.S., offering a rare, soul-stirring glimpse into the game’s most scenic and storied landscapes.

🎥 Watch: Final Round Highlights from the Charles Schwab Challenge

🎧 Listen: “The Best Shot I’ve Ever Witnessed” - Listen to Drew Hinesley our Resident Caddie, share insider stories, on-course insights, and what it’s really like walking inside the ropes with the pros.

📊 Trending Stat: Over 90% of Fortune 500 CEOs play golf - Forbes

🏆 1 Referral → Unlock Back Nine Brief’s Corporate Golf Guide
🏆 5 Referrals → Prize draw to win our Partner’s merchandise
🏆 10 Referrals → Invite-only Back Nine Brief event

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